A couple of months ago, I read Fast Food Nation, finally.
I had been putting it off for quite some time, because everyone who read it told me that after I read it, I wouldn't want to eat at McDonald's anymore.
The thing is, I never really ate at McDonald’s very much, but I always liked having the mental option of eating there.
After reading the book … well, there was some scary and sad stuff in there, but to be honest, I went to McDonald’s at least twice while I was reading the book, partly because they were talking about it so much, and partly out of a sense of urgency that after any upcoming turn of the page, they were going to reveal the dreadful fact that would make me not want to eat there anymore. Big Macs are made from babies! French fries are actually made from the French! Etc.
The dreadful deal-breaking fact never came, and so theoretically, I finished the book no less likely to eat at McDonald’s than before I started.
However, as of right now, I am boycotting McDonald’s.
No, it wasn’t a Fast Food Nation aftershock… it was their own marketing campaign.
What part of it you ask? One word: Samwich.
All the ads are about their new “deli-style samwiches”. I’ve had one. It was okay… not as food as a Subway or Mister Sub, but it was pretty good. That was before I saw any of the ads though. The ads that are supposedly conversations with people on the street tasting the sandwiches and describing how much they like them. I hate fake interviews (the people in the commercials are pretty obviously paid, or at least heavily edited), but that isn’t the problem. It’s that the narrator/interviewer calls them “McDonald’s deli-style samwiches”.
For some reason, the pronounciation of sandwich is pretty controversial … you have your “sand-witch” purists (like me), you have your accursed burn in hell “sam-witch” people or even worse, your “sam-widge” people. Then you have the trendy let’s-not-even-go-there “sammitch”. Then you have my aunt, who for some reason says “sand-ridge”. Sigh.
Let me be clear … If you personally say samwich instead of sandwich, I have no problem with that. I don’t pronounce everything like the dictionary says we’re supposed to, but call me old fashioned, I think that when you’re putting a commercial on TV, pronounce words properly dammit!
So that’s it! No more McDonald’s!
Well, except for McFlurries… I’ll still eat those.